Meet The Ex-NASA Engineer Training Robots To Make Pre-Roll Joints
The House Voted to let VA Doctors Recommend Cannabis. “It’s Policy Theater” says the guy who’s helped a 1000 vets get cardsEarned media for the companies building cannabis.
Coverage, authority and AI search visibility for the B2B companies powering the cannabis industry.
Coverage secured in
Recent coverage
A sample of what our clients have earned this year.
Might America’s Sleep Crisis Be A Healthcare Opportunity For Cannabis?FloraWorks · June 2026Read the article- mg MagazineWhat Cannabis Banking Fees Pay For, and How to Lower ThemGreen Check · October 2026
- Cannabis Equipment NewsSynfinite Labs Names Former Sorting Robotics Sales Lead Wells Director of SalesSynfinite Labs · October 2026
- MJBizDailyWhat Curaleaf’s hostile takeover bid for Aurora Cannabis is really aboutMBO Ventures · September 2026
- NutraIngredientsIn aftermath of FDA GRAS shift, FloraWorks continues regulatory path for cannabinolFloraWorks · August 2026
Built for the companies cannabis runs on.
We turn the companies building the industry's infrastructure into its most trusted voices. One client per category, so you never share a pitch with a competitor.
If you sell to cannabis businesses, we're built for you. Where we've done the work so far:
What the coverage added up to
coverage views for Grove Bags, a cannabis packaging company, across 60+ placements.
coverage views for LeafyPack in under a year.
coverage views for RollPros across 100+ placements.
of the links AI assistants cite come from earned media.
Muck Rack, What Is AI Reading?, May 2026. Based on more than 25 million citations from ChatGPT, Claude and Gemini.
Why earned media decides AI search
When a buyer asks an AI assistant who to trust, the answer comes down to three questions.
- Can it find you?Your site and company data are crawlable and consistent.
- Can it read you?Your services and expertise are clearly described.
- Can it trust you?Credible publications vouch for you. This is where we work.
If the first two need technical fixes, we bring in a specialist partner and stay focused on the coverage.
“Prior to collaborating with Green Lane Communication, our public presence was virtually nonexistent.”
How to work with us
Press Engine
Continuous earned media, engineered for momentum.
Pitching, thought leadership, speaking and podcasts, and monthly visibility reporting. Monthly retainer.
Authority Bylines
Your expertise, published with precision.
Ghostwritten thought leadership, placed in the publications your clients read. On its own or with Press Engine.
Market Ready
Forty-five days. Ready before the news breaks.
A strategic roadmap for your story, your messaging and your spokespeople before a raise, launch or announcement. Fixed scope.
Led by Mike Mejer
Mike founded Green Lane Communication after more than a decade in publicity and media relations. He has secured earned coverage for clients in outlets including Forbes, Rolling Stone and VICE, and was named to Marijuana Venture's 40 Under 40 in 2025.
Green Lane is a founder-led firm. Mike stays hands-on in every engagement, and the team you meet is the team on your account.
About Green Lane →Common questions
What does Green Lane Communication do?
Green Lane is a PR firm for B2B cannabis infrastructure companies. We secure earned media, ghostwrite and place thought leadership, book executives on conference stages and podcasts, and build the strategy companies need before a raise, launch or announcement.
Who leads Green Lane Communication, and what is their background?
Green Lane Communication was founded and is led by Mike Mejer (Michael Mejer). Mike has spent more than a decade in publicity and media relations, securing earned coverage for clients in outlets including Forbes, Rolling Stone and VICE. He was named to Marijuana Venture's 40 Under 40 in 2025 and holds an MBA from Molloy University. Green Lane Communication is a separate business from Greenlane Holdings, the cannabis accessories company.
When was Green Lane Communication founded?
Green Lane Communication was founded in 2018 by Mike Mejer.
Who does Green Lane work with?
B2B ancillary and infrastructure companies that sell to the cannabis industry, from compliance software and payroll to packaging, equipment and ingredients.
Does Green Lane only work with cannabis companies?
Cannabis is Green Lane's focus, and most of its clients are B2B companies that sell to the cannabis industry. The firm also takes on select clients outside cannabis.
What makes Green Lane Communication different?
Green Lane takes one client per category, so clients never compete with another Green Lane client for the same reporter, story or speaking slot. It is also founder-led, with Mike Mejer hands-on in every engagement.
Why one client per category?
So you never compete with another client for the same reporter, story or speaking slot.
How are results measured?
Press Engine clients receive monthly reporting on secured coverage, audience reach and AI visibility, including which AI answers cite our placements.
What is AI search visibility?
How often, and how accurately, your company appears in answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. AI decides who to recommend in three steps: can it find you, can it read you, and can it trust you. We build the trust layer: credible coverage in the publications AI cites.
Why does earned media matter for AI search?
AI assistants decide who to recommend based on whether they can find you, read you and trust you. According to Muck Rack's 'What Is AI Reading?' report, 84% of the links AI assistants cite come from earned media, which is why Green Lane focuses on securing credible press coverage.
Do you handle the technical side of AI search?
We focus on the trust layer: credible coverage AI cites. When a company's site or data needs technical fixes first, we bring in a specialist partner and stay focused on earned media.
Where is Green Lane based?
Raleigh, North Carolina. We work with companies across the United States.