Green Lane in the News

Michael Mejer founded Green Lane Communication to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility.

As the driving force behind Green Lane Communication, Mejer’s specialized PR agency in the cannabis realm, he skillfully orchestrates opportunities that link industry trailblazers with earned media exposure and press engagements.

Explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success.

Whether you're in the cannabis business or not, you're going to want to take a listen, because Mike dishes actionable PR tips that can help drive success to any PR project or campaign.

In a recent interview with Bead Bros, Green Lane founder, Michael Mejer answers five hard-hitting questions regarding the PR's impact on the cannabis industry.

Mike Mejer, founder of Green Lane Communication was a guest on The Public Relations Podcast to discuss the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and more.

Mike Mejer, founder of Green Lane Communication was quoted explaining the need to accept checks in the cannabis industry.

The cannabis industry is growing rapidly and marketing leaders need to come up with unique ways to ensure their brand rises above the noise. Media relations can help brands stand out in a crowded and secluded market.

The role entertainment and mass media play in public perception is critical to growing the industry at large. As more brands promote their products, research, and insights, the plant becomes increasingly normalized across all forms of media and entertainment. Normalization is one important key to federal legalization.

Green Lane founder, Mike Mejer is quoted discussing how he handles stress as a PR professional.

If you’re looking to learn more about how to kick-start your career in cannabis, Mike Mejer, Founder of Green Lane Communication's career origin story might help you get your footing.

So what can cannabis tech startups do to increase brand visibility, outpace competitors, and drive business growth? There are certain public relations strategies that will ensure your brand’s voice, and story, is heard. In this article, we’ll explore 3 PR strategies that can catapult your cannabis tech startup.

Mike Mejer of Green Lane Communication sheds some light on the atmosphere of the cannabis business landscape at the Benzinga Cannabis Capital Conference in sunny South Florida.

As part of BudsFeeds “How It Started” interview series, they chatted with Michael Mejer, Founder of Green Lane Communication, bringing cannabis businesses mainstream through strategic media relations.

With new regulations and changes in laws coming to light each day, there has never been a better time to restore the public's perception of cannabis.

Bad PR habits, fueled by the ease of use of AI, can send your brand off with a one-way ticket to a bad reputation. This article will help you avoid these mistakes to ensure your PR outreach is authentic and effective.

Discover tactics for brands in the cannabis industry where traditional marketing and advertising avenues are scarce and tightly regulated to amplify awareness, build trust, and establish credibility.