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Getting your cannabis brand noticed isn’t just about having a great product. It’s about telling your story in a way that captivates, educates, and builds credibility. That’s where strategic public relations (PR) comes in.
At Green Lane Communication, we don’t just pitch stories; we craft narratives that position cannabis brands as industry leaders, attract investors, and drive real business results. But don’t just take our word for it—let’s talk results. From getting startups featured in top-tier media to helping established brands expand their influence, we’ve made waves in cannabis PR.
Here are five legendary success stories where the right PR strategy turned cannabis companies into recognized industry powerhouses. 👇
1. Becoming a Recognized Name in Cannabis Packaging Through Strategic PR
Before partnering with Green Lane Communication, LeafyPack faced several marketing challenges that hindered its growth. The company struggled with limited brand awareness and industry visibility, making it difficult to gain traction across major media channels. Additionally, LeafyPack lacked strategic storytelling opportunities to communicate its mission and value beyond product promotion.
LeafyPack ultimately chose Green Lane Communication after recognizing its strong reputation in the cannabis industry. “I don't think there are a lot of worthy competitors, you know, at least not to my knowledge,” said Yasha Shamayeli, Director of Marketing. Several key factors influenced this decision, including Green Lane’s deep industry connections and proven track record with other cannabis-related businesses.
Since partnering with Green Lane Communication in April 2024, LeafyPack has achieved significant PR success, elevating its brand visibility and industry credibility. The company has secured placements in high-profile publications, including Rolling Stone and other leading cannabis industry outlets, reinforcing its authority in the space and leading to:
14.9M total online coverage views
50+ media placements in 9 months
36.2k coverage views on social
Read the full case study here.
2. Maximizing Media Impact: How MBO Ventures Became a Trusted Name in Cannabis ESOPs
Before working with Green Lane, Darren Gleeman, Managing Partner of MBO Ventures, tried reaching out to journalists via email on his own, attempting to get involved in podcasts and similar opportunities. However, as a managing partner of an investment bank, he didn’t have time to dedicate to proper media outreach.
“I wanted someone with a network larger than mine—someone who could get me on podcasts, in publications, and beyond,” said Darren. “It’s about having the right connections and the know-how to pitch effectively.”
Since working with Green Lane, MBO Ventures and Darren have been featured in over 40 podcasts and media placements, which exceeded the client’s expectations. “I wasn’t even aware it had reached that many until I saw the results report, and achieving that level of exposure was my ultimate goal,” said Darren.
Together, we generated:
1.4m total online coverage views
38.9k coverage views on social
40+ media placements
Read the full case study.
3. Establishing Credibility in Cannabis: How Green Lane Helped Cali Sober Mom Gain Industry Recognition
The process of getting published is time-consuming and complex for a company founder to tackle on their own, when they have a million other priorities and to dos. Struggling to find the time to execute a PR program on her own, Monica Olano, founder of Cali Sober Mom was looking for a PR partner who truly understood her—her background, challenges, and vision—and could tell her story authentically, even when she wasn’t in the room. She wanted someone who would invest the time to build relationships, craft pitches, and secure media placements.
And after following Michael Mejer, Green Lane’s founder on LinkedIn for a while, Monica watched closely how he engaged with the cannabis industry and how thoughtfully he approached topics. “His insights and connections impressed me, and I felt confident he had the experience and dedication I needed in a PR partner,” said Monica.
Since then, Green Lane Communication has helped Monica reach credible industry publications where she was able to authentically share her brand’s mission and purpose, showing that Cali Sober Mom is not here to make a quick profit but to make a meaningful impact.
In just 4 months, we accomplished:
226.8k Total Online Coverage Views
110.4M Total Monthly Unique Website Visitors to All Publishing Websites
20.5k Coverage Views on Social
Read the complete case study.
4. Attracting Investors Through PR: The Green Lane Strategy That Elevated Sorting Robotics
As Sorting Robotics, the premier industrial automation technology company for the cannabis industry entered the cannabis market and began selling products, the team quickly realized a retained public relations firm would become an essential tool, especially when it came to fundraising. To build credibility with investors, the Sorting Robotics team needed a PR partner to help them secure impactful press coverage in industry and mainstream publications.
Ultimately, they chose to work with Green Lane Communication as they felt we demonstrated a strong ability to listen to their needs and execute effectively. “We felt confident in his direct approach, as opposed to larger firms where we might have been assigned a junior account manager who lacked meaningful media relationships,” said Andrew Wells, Chief of Staff, Sorting Robotics. “Green Lane Communication represents what PR should be in the cannabis industry. It shouldn't require extensive due diligence on the firm—results should speak for themselves, and with Green Lane, they do.”
Together, we generated:
2.7m total online coverage views
1.1b total monthly unique website visitors to all publishing websites
163.1k coverage views on social
Read the complete case study now.
5. Building a Global Audience Through Strategic Media & Public Relations
Prior to working with Green Lane Communication, the Grove Bags team vetted mainstream PR firms, which they found often only prioritize high-paying clients and lack cannabis industry expertise. For a small-to-medium-sized business, Grove Bags needed an outsourced PR firm with a reasonable price, a steady flow of high-quality media placements, and overall great value.
Through a recommendation from a colleague, Lance Lambert, Grove Bags’ CMO, found Green Lane Communication.
Through strategic media and public relations initiatives, Green Lane Communication helped Grove Bags reach new audiences, establishing the brand as an authoritative figure in the cannabis space. By securing three to four engagements per month at minimum, Green Lane consistently delivered, through press releases, product reviews, podcast interviews, or bylines.
“Green Lane brought the perseverance and dedication we needed to stay on top of PR opportunities and, better yet, understood the unique challenges of the cannabis sector,” said Lambert. “The price was reasonable, especially compared to other firms that charge exorbitant fees with little return. Green Lane provided great value and truly delivered on our needs.”
In just 12 months, we generated:
3.1b total monthly unique website visitors
20.9m total online coverage views
94.1k coverage views on social
Read the complete case study.
Final Thoughts
The right PR strategy can take your cannabis brand to the next level, whether it’s securing top-tier media coverage, attracting investors, or building lasting credibility in the industry. At Green Lane Communication, we don’t just get you press; we position you as a leader in the space.
If you're ready to elevate your brand and see real, measurable results, let’s connect. Contact us to discuss how we can craft a PR strategy tailored to your goals.