_edited.png)
Before partnering with Green Lane Communication, LeafyPack faced several marketing challenges that hindered its growth. The company struggled with limited brand awareness and industry visibility, making it difficult to gain traction across major media channels. Additionally, LeafyPack lacked strategic storytelling opportunities to communicate its mission and value beyond product promotion.
LeafyPack ultimately chose Green Lane Communication after recognizing its strong reputation in the cannabis industry. “I don't think there are a lot of worthy competitors, you know, at least not to my knowledge,” said Yasha Shamayeli, Director of Marketing. Several key factors influenced this decision, including Green Lane’s deep industry connections and proven track record with other cannabis-related businesses.
Since partnering with Green Lane Communication in April 2024, LeafyPack has achieved significant PR success, elevating its brand visibility and industry credibility. The company has secured placements in high-profile publications, including Rolling Stone and other leading cannabis industry outlets, reinforcing its authority in the space and leading to:
14.9M total online coverage views
50+ media placements in 9 months
36.2k coverage views on social
Read the full case study below:
